Strengthening Dealer Networks and Driving Growth in Thailand’s Motorcycle Battery Market
Yuasa Battery (Thailand) Public Company Limited continues to strengthen its position in Thailand’s motorcycle battery market through the “Yuasa MCB On Tour” campaign, a nationwide on-ground marketing activity designed to boost sales, strengthen dealer networks, and directly connect with motorcycle users across the country.
The 2026 “Yuasa MCB On Tour” campaign officially started in Chonburi Province from March 11–14 and is scheduled to continue for a total of 8 events across 8 provinces nationwide. The campaign aims to increase brand awareness and support motorcycle battery sales growth in key regional markets throughout Thailand.
The activities are organized at motorcycle battery dealer shops (MCB Dealers) in various locations and include sales promotions, special offers, and product recommendations for Yuasa high-quality motorcycle batteries. The campaign helps consumers better understand battery performance and select the right motorcycle battery for their riding needs with confidence.
Beyond short-term sales growth, the campaign also focuses on building stronger relationships between Yuasa and its dealer network while creating direct engagement with motorcycle users in each area. These customer experiences play an important role in strengthening trust and confidence in the Yuasa brand.
As one of Thailand’s leading motorcycle battery brands trusted by OEM motorcycle manufacturers and riders nationwide, Yuasa remains committed to continuously developing products, technology, and marketing strategies to maintain its leadership position and meet the needs of modern consumers.
Through a combination of on-ground marketing activities and online communication strategies, Yuasa aims to expand its customer base, increase brand awareness, and support sustainable growth in Thailand’s motorcycle industry.
