YUASA Battery Thailand continued to expand its engagement in the
motorcycle battery market through YUASA ONTOUR, a field marketing activity
designed to bring the brand closer to retailers, motorcycle users and consumers
in local markets.
The latest YUASA ONTOUR activities took place in Chiang Rai and
Buriram, bringing energy and consumer engagement directly to stores selling
YUASA motorcycle batteries. The activities helped create a more visible brand
presence at retail locations while giving consumers an opportunity to interact
with the brand.
YUASA ONTOUR is designed not only to strengthen brand awareness but
also to support dealer partners, who play an important role in connecting
products with consumers. Direct engagement at the local level also helps YUASA
better understand market conditions and consumer behavior in different regions.
YUASA will continue developing field-based marketing activities across
Thailand, combining retail activation with digital communication to strengthen
brand awareness, support dealer partners and create closer connections with
motorcycle users.
Q: What is YUASA
ONTOUR?
A: YUASA ONTOUR is a field marketing activity that brings YUASA closer
to motorcycle battery retailers and consumers through on-site activities.
Q: Where did the
latest YUASA ONTOUR activities take place?
A: The latest activities took place in Chiang Rai and Buriram, focusing
on stores that sell YUASA motorcycle batteries.
