YUASA Battery Thailand continues to strengthen its motorcycle battery
market strategy while expanding awareness of Y-Speed, a brand positioned as an
accessible alternative for consumers seeking value and a price point that
better fits current purchasing conditions in Thailand.
One of the key activities is Y-Speed Troop, a field activation that
brings the brand directly to retailers and consumers. The latest activities
expanded into Western and Eastern Thailand, covering Nakhon Pathom, Ratchaburi,
Chonburi and Rayong, with activities around motorcycle battery retail locations
and local communities.
Y-Speed is positioned to serve consumers who place a strong emphasis on
value. As part of the YUASA Battery Thailand portfolio, the brand provides an
additional choice for consumers with different needs and budgets, while
supporting a broader approach to the motorcycle battery market.
Y-Speed Troop also reflects YUASA’s focus on on-the-ground marketing.
By engaging directly with retailers and consumers, the activity aims to
strengthen visibility, build retail relationships and bring Y-Speed closer to
the point where motorcycle battery purchase decisions are made.
YUASA will continue developing both offline and online marketing
activities to reach a wider range of consumers and strengthen its presence in
Thailand’s motorcycle battery market.
Q: What is Y-Speed?
A: Y-Speed is a motorcycle battery brand promoted by YUASA Battery
Thailand as an accessible option for consumers who prioritize value.
Q: Where is Y-Speed
Troop taking place?
A: The latest Y-Speed Troop activities cover Nakhon Pathom, Ratchaburi,
Chonburi and Rayong in Western and Eastern Thailand.
Q: Why is YUASA
expanding Y-Speed?
A: Y-Speed is positioned as a more accessible option for consumers who are increasingly focused on value and affordability amid current economic conditions.
