Yuasa Battery (Thailand) Public Company Limited brought its Y-Speed Troop campaign to Northern and Northeastern Thailand to increase brand awareness of Y-Speed, a motorcycle battery brand offering value for money at an affordable price.
The
campaign focused on visiting motorcycle repair shops and small retailers
directly to introduce Y-Speed batteries and highlight their key features, while
strengthening relationships with local shops and creating new sales
opportunities.
Y-Speed
Troop reflects YUASA's proactive marketing strategy to expand its retail
network and position Y-Speed as another battery option that meets the needs of
Thai consumers.
